In general, you don't.   The Inland Beemail is a non-profit organization with a mandate to support beekeeping and beekeepers in the Inland Northwest.  The banner system is a new feature that we are testing out.  While banners are generally associated with advertising, currently the association uses the links to advocate the benefits of local honey with a link to local beekeepers with honey to sell.  Additionally, banners featuring IEBA members with beekeeping services and equipment are being used on a trial basis. 

 If you are a member of the IEBA, we will consider hosting your honey or beekeeping-related banner.  You will be responsible for creating a standard-sized web banner (468 x 60 px) using a color scheme that is complementary to the  ieba website.  The image can be save in .jpg or .png format.  If you do not currently have image editing software, then I would recommend using a program like The GIMP, which is a feature-rich graphics software that can be used on both Linux or Windows.  Go to http://gimp.org to learn more.